A Masterclass in Organisational Alignment and a Clear Path to Success. The 7 Steps to Profit™ is a powerful, proven framework developed by Alan O’Neill — global business consultant, keynote speaker, Author and doctoral researcher to help ambitious leaders achieve real organisational clarity, alignment, and growth. This self-paced online masterclass walks you through the exact seven steps that have helped companies across every industry boost performance, drive sustainable profit, and build cultures that last.